When I’m not trying a new restaurant, exploring a museum, crafting or reading, I am a Brooklyn based Creative Director making memorable things.

I have more than 15 years of experience across a wide range of strategic disciplines, including branding, UI/UX, social content creation, campaign strategy and packaging design. By combining piercing insight and divergent thinking with elegant design, I deliver simplicity. The ultimate sophistication.

Originally from Puerto Rico, I moved to NYC to obtain my Master’s in Communication Design at Pratt Institute. My Bachelor’s degrees in Public Relations & Psychology give me a strong foundation in understanding people’s motivations, their likes, dislikes and what makes them behave the way they do.