ESTEE LAUDER COMPANIES TRAVEL RETAIL
Visual concepts, motion graphics, content creation and signage for a beauty store located in Dallas/Fort Worth International Airport (DFW). The space has been created to be fluid so everything from the screen content, signage and store layout can be adapted to match industry trends and consumer insights on an ongoing basis
2020 BEST NEW SHOP AWARD (TRAVEL RETAIL STORE DESIGN), DFNI-FRONTIER AMERICAS
“Holiday Beauty Gift Factory” 2019 DFW Beauty store activation—art by Donald Robertson (@drawbertson):
Role: Creative Direction, Concept & Design
Photographer: Roy Schweiger
Motion Graphics: Margaret Choi, Javier Pacheco, Gino Real, Yirui Tian
Agency: CMYK+White, Inc.
Year: 2019–2020
Spring 2020 DFW Beauty store signage and visuals:
