A digital direct-to-consumer, luxury car-buying experience tailored to each customer’s purchase and ownership preferences.

Lucid Motors

Elevating the online car-purchasing experience

We conducted extensive research, within the electric vehicle industry as well as adjacent companies and their online purchase processes, in order to understand how to best facilitate user purchases while maintaining transparency in tracking the product online.

After identifying the key elements required for a smooth online car-purchasing process, including driver identification, insurance details, and other crucial information, we designed a responsive and intuitive dashboard that provided users with real-time updates. This way enabling customers to effortlessly follow their order from purchase to delivery, right to their doorstep.


CLIENT
Lucid Motors

ROLE
Creative Direction, UI Design

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