Organic and paid social content that strategically communicates Lucid’s brand messaging — groundbreaking technology, designed in California.
Lucid Motors
Design Yours
‘Customize your Lucid.’ Customized by platform.
An evergreen content series showcasing Lucid’s digital configurator tool and how it enables users to design their perfect electric vehicle. Customization being the main theme, our content types were also customized by platform, taking into account performance metrics. We created a video for Facebook, along with in-feed photo carousel posts that were featured across Facebook and Instagram. A series of Instagram stories and Twitter posts that included interactive polls, engaged users by prompting them to select their favorite paint color and interior style.
Conscious Decisions
The sustainability series
Lucid’s commitment to sustainability drives their every action, from ways of working, to materials, and how they plan for what’s next. This series explores some of those decisions and how Lucid looks beyond tomorrow and shapes a future where we no longer have to choose between doing great things — and doing the right thing.
Our sustainability-focused message goes farther than appealing to eco-conscious auto consumers — it positions Lucid as an innovator and thought-leader that will help drive the world toward a more sustainable future.
Air Spec Series
An evergreen monthly series that features the parts that make up the Lucid Air and details impressive stats for each. It consists of image and video posts, stories and quizzes and is featured on Instagram, Facebook and Twitter.
CLIENT
Lucid Motors
ROLE
Creative Direction, Content Strategy, Visual Design